Sure, you can always use Twitter by going straight to the Twitter.com website, but that's just a starting point. If you're wondering about better ways to use and manage your Twitter feed, Jay's got the goods in this episode, including an overview of Twitter clients for both the desktop (TweetDeck, HootSuite, CoTweet and Tap11) and your mobile device (Twitter, TweetAgora). Jay also takes a look at OneForty.com, a directory founded by Twitter superuser @pistachio.

Twitter's API allows application developers to interface directly with Twitter. This means you can get free and paid Twitter clients for just about every smartphone platform as well as just about any computer operating system as well as many more apps and add-ons. Jay Goldman runs through a few of his

favorite Twitter tools

and offers some words of wisdom to

ensure your Twitter account remains secure

.

Flavors.me is an online go-to spot for all your social feeds. Share your Twitter, Facebook, Blogger, YouTube, LinkedIn, Etsy, Foursquare among other feeds. A free account allows you to link up to four services. A $20 annual fee lets you link as many services as you like, point from your own domain, change the layout and more.

Consider Facebook Pages a Facebook profile for your business, a cause, a band or any other entity. Get Facebook fans on your Page, get analytics on who's hitting your Facebook Page and how they're interacting with it, send messages to your Facebook fans, get demographics data and more.

The Old Spice The Man Your Man Could Smell Like campaign and the follow-up response videos represent a prime example of a

social media campaign done right

. Starring Isaiah Mustafa, the highly produced commercials and off the cuff response videos seemed to win over the entire Internet. Jay Goldman offers some successful ad campaign take-aways from the Old Spice win that can apply to your own social media marketing campaign.

Twitter is an excellent example of organic crowd sourcing; as Jay Goldman explains in this episode, many of the Twitter functions we know and love were conceived by the Twitter community. Things like @ mentions, re-tweets and so on were not part of the original Twitter offering and were instead added in as developers watched the way the community was using the microblogging platform.

If you're looking for the ideal way to share the digital bits you see day to day, look no further than Posterous or Tumblr. These short format blogging platforms let you share links, vids, MP3s, thoughts, pictures and much more without the need for an accompanying long-form blog post and without trying to cram your thoughts into 140 characters. You can also link directly with your Twitter, Facebook and other accounts.

Jay Goldman explains the finer points of replying to people on Twitter. It may not sound like a complicated topic, but there's a lot more than meets the eye when you hit the Reply button. With these tips, you'll be a master of the Twitter reply in no time flat.

You have stuff to say, the only thing keeping you from speaking your piece online is that you don't have the digital soap box on which to do so. Enter your very own blog. Jay Goldman runs through

the best blogging platforms

that'll have you up and running (or is that ranting?) in no time. If you're looking for

advice on starting your own WordPress site or blog

, look no further.

Jay Goldman kicks off his new show about social media with a look at the basics of using Twitter. He explains the structure of Twitter discusses synchronous vs asynchronous friending, direct messages, following, followers and how to make Twitter work for you.